Client Questions Template for Freelance Product Designers

As a freelance product designer, your ability to ask the right questions is key to uncovering client needs, aligning expectations, and ensuring successful outcomes.

The Client Questions Template for Freelance Product Designers is a curated Notion template featuring 50 essential, must-ask questions designed to guide client conversations from the first call.

Use this tool to:

• Gain clarity on business goals, users, and success metrics
• Structure discovery and onboarding conversations with confidence
• Define clear scopes, timelines, and expectations
• Build trust and position yourself as a professional
• Reduce ambiguity and miscommunication

What’s included:

• A structured, ready-to-use Notion template designed for ease and clarity
• 50 high-impact questions organized across 8 key conversation areas
• Dedicated sections for note-taking to capture client insights as you go
• Practical guidance on why it matters to ask key questions

How to use:

1. If you don’t already have a Notion account, sign up here.
2. Open the template link provided in your download. (Ensure you're logged into your Notion account.)
3. Click “Duplicate” in the top-right corner to add the template to your own workspace.
4. You’re all set! Start customizing and using the template to guide your client conversations.

Designed by a seasoned product designer, this template is ideal for:

• Product/UX designers who want to start freelancing full-time or part-time
• Design consultants

Designed by Erika Lauro — product design leader, freelance product design consultant, and mentor based in Berlin.

I’ve worked with global brands like AKQA, Zalando, IKEA, Babbel and GetYourGuide and coached designers at every stage of their careers.

Connect with me on LinkedIn for updates on design, leadership, and freelance work.

For personal use only

You may use this for personal use only. You may modify the templates according to your requirements. This product can't be used in any way in which you charge money, collect fees, or receive any form of remuneration. You cannot resell, relicense, or sublicense this product.